Raju Ginni

wordpress tutorials seo hosting etc

You are here: Home / Digital Marketing Tutorials (overview) / website competitive analysis SEO

website competitive analysis SEO

website competitive analysis for SEO google ranking drop social media, speed, SEO, backlinks, navigation, bounce rate, authority and mobile friendly etc..

 

Recently one of my niche website ranking fall from 2nd to 6th in 1st page.

  1. 1st time outranked by the a website.
  2. Next day News websites ranked 3rd position.
  3. and Today another website spotted in 4th and 5th

*I have removed social share icons to improve speed and web page size to rank better.

Speed, Onpage SEO, backlinks, Social share, Speed, Mobile friendly, JS blocking, bounce rate,

Table of Contents

Quicksprout competitor analysis

 

S.No 0 1 2
EST. TRAFFIC SCORE 49 55 58
SEO SCORE 74 78 77
SPEED SCORE 76 63 63
SOCIAL SHARE SCORE 18 16 22
Over All Score 54 53 55
S.No Competitor 0 Competitor 1 Competitor 2
Traffic Rank 2.36 SEC 5.83 SEC 5.34 SEC
SEO Score 74 77 78
Total Number of Warnings 5 7 7
Total Number of Errors 0 0 0
Total Number of Indexed Pages 69 1370 1100
Total Number of Back Links 15 68 98
Use of Top Keywords in Heading Tags YES NO YES
Use of Top Keywords in Meta Description NO NO YES
Use of Top Keywords in Title Tag YES NO YES
SNO Load Time Number of Requests Page Size
0 2.36 SEC 813 2 MB
1 5.83 SEC 317 1.7 MB
2 5.34 SEC 133 5.5 MB

Competitors Page speed Analysis

Google Insights:

  1. My website: Mobile score  69/100 Desktop score  78/100.
  2. Competitor 1 outranked Mobile score 33/100 Desktop score  45/100.
  3. Competitor 2nd one Mobile score 62/100  Desktop score  64/100

GTmetrix:

S.no 0 1 2
Speed grade core, A (91%) E (53%) -38% B(87%) -4%
Yslow Grade, D (66%) D (69%) +3% D (63%) -3%
Page Load time, 7.3s 8.0s +0.64s 11.1s +3.75s
Page Size. 1.66MB 1.59MB -71.7KB 3.10MB +1.44MB
Requests 125 367 +242 187 +62

 

Pingdom Speed Test Analysis

It helps to Analyze file SIZE by load order.

S.No Perf. grade Requests Load time Page size Tested from
Competitor 0 72/100 131 3.04s 1.5MB San Jose, California, USA
Competitor 1 83/100 401 60.00s 1.9MB San Jose, California, USA
Competitor 2 78/100 206 4.14s 3.6MB San Jose, California, USA

Alexa Analysis

My website 0 : Global rank 235,574, LocalRank 17,731, backlinks 15

Competitor 1: Global rank 61,257, LocalRank 4766, backlinks 68

Competitor 2: Global rank 33,500, LocalRank 3145, backlinks 98

 

On Page SEO

Word count

Headings with keywords

Images

Keyword density

Keyword count

readability score

Advertisements Ads above the Fold & total

  • Mine: 2&5
  • Competitor 1: 1&7
  • Competitor 2: 1&6 with text link ads info links.

Images in Articles:

Mine: 3 with alt tag

1 3

2 5

Domain Age: 

0: 1/3/2015

1st: 27-06-2015

2nd: 28/12/2013

Search Engine performance tools:

  1. Semrush.com
  2. Ahrefs
  3. search metrics essential
  4. quick sprout

Link Analysis

Authority website, how they outrank others without proper On page SEOScore. Author means backlinks is it.

  1. Opensiteexplorer
  2. majestic SEO
  3. open site profiler
  4. Ahrefs

Social media Analysis:

IS Social media a ranking factor for google

twitter blocked google, facebook not likes google. also in 2014 matt Cutts confirmed we don’t take social signals in our core algorithm and treats them as third party websites.  but still it a quality signal.

http://simplymeasured.com/free-social-media-tools/

Website ranking tools

  1. Similarweb.com
  2. compete.com
  3. Alexa.com

Homepage, navigation, site Architecture, Links, readability, Content, Speed performance,

Reader Interactions

Ask a Question: