Digital Marketing Tutorials (overview)

Syllabus TOpics

Digital Marketing Introduction

What is Digital Marketing?
Why Digital Marketing?
Digital Marketing platforms?
Digital Marketing Strategy
Types of Digital Marketing – Organic & Paid
Digital Marketing VS Traditional Marketing
How is it different from traditional marketing?
ROI between Digital and traditional marketing?

Understanding the Website

What is a website
Types of websites?
Static Website
Dynamic Website
E-Commerce Website
Domain Registration
Web Hosting Purchase
Website Architecture

Website Creations

Blogger (static)
WordPress (dynamic)

Keyword Research

Keyword Analysis
Keyword Competition
Google keyword tool, uber suggests, amazon, keyword tool etc

Search Engine Optimization (SEO)

What is SEO?
How do search engines work?
SEO Tools
Web position Analysis Tracking Ranking positions (chrome addon, other tools)
SEO Competitive Analysis
Google Algorithms and Updates

On Page Optimization

Title Tag
Meta Description
Meta Tags
Canonical form
Alt Tag
Anchor Text
Header Tag
Robots.txt
Xml Sitemap
Redirections ( 301, 302)
403 Forbidden
404 File Not Found
Webmaster
Google Analytics

Offpage Optimization

Search Engine Submissions
Backlink Submission
Social Bookmarking
Classified Submissions
Article Submissions
Content Marketing
Image Marketing
Video Marketing
Video Strategy
Event Creations
Question And Answers

Technical SEO

Pagespeed

Advance SEO

RICH Snippets

Structured data markup to better understand buy google (hummingbird update)\

Ex: Job Schema, Video Schema, News Article, Recipe etc

Social Media Optimization (SMO)

Facebook

Profile Creations
Creating groups and pages
Tips and Guides
Posts And promotions
Events Creations
Video Marketing
Promotional Techniques
Integration Techniques

Twitter

Set-up and usage
Tips
Promoted Tweets
Video Marketing
Promotional Techniques
Integration Techniques
Analytics

LinkedIn

Profile Creations
Company Page Creations
Tips and Guides
Linkedin posts
Linkedin promotions
Linkedin Groups
Video Marketing
Promotional Techniques
Integration Techniques

Instagram

Integration Techniques
Promotional Techniques

Search Engine Marketing (SEM)

Introduction to SEM

Google Adwords / Ads

Search Advertising
Display Advertising
Mobile Advertising
Video Advertising
Shopping Advertising
Report generation

Google Adwords Express

Setup
Google Mapping Ads

Bing Ads

Setup
Marketing

Social Media Marketing (SMM)

Introduction to SMM

Facebook

Sing up
Payments Methods
Paid Promotion
Video Ads
Event Marketing

Twitter

Set-up and usage
Tips
Promoted Tweets

LinkedIn

Setup Paid Ads
Linkedin Post promotions
LinkedIn Paid Campaigns

Affiliate Marketing

What is Affiliate Marketing
Components of Affiliate Marketing
Affiliate marketing types
Affiliate marketing tools
Earning Techniques

Email Marketing

How Email Marketing Works?
Types of emails
What to write
How to write
list creation
Creating e-mailers
Tracking emailers
Create Template
Reporting

Mobile App Promotions

Android Apps
iPhone Apps
Marketing Strategies
Marketing Tips

Certifications

Google Partners
Search Advertising
Display Advertising
Mobile Advertising
Video Advertising
Shopping Advertising
Google Analytics
Social Media Marketing Certification

Reporting

Google Webmasters
Google Analytics

Tools

Alexa
VIDIQ
AddThis
Pinterest
MOZ, Semrush, ahrefs

Youtube Marketing

Youtube Channel Setup
How to Rank and Optimize Youtube Videos
How to get more views and Subscribers
How to Promote Your Youtube Channel
How to boost your Business with youtube Channel
Learn to Edit VideoLearn ways to Make Money from Youtube
How to Setup youtube Premiere
Youtube Earning
Youtube Advertising

Online Earning Types

Google Adsense
Affiliate Marketing
Freelancing
Entrepreneur